Application search "Axis" of Yahoo! has a unique look that is integrated in the browser interface. Plug-in for HTML 5 browser is up in the search field in a web page that is opened using the internet browser.
The
result, users are presented with the Yahoo! search service for internet
browsing, including when the page's search engine, like Google.
That
way, Yahoo! can redirect traffic to his website, especially through the
Axis application in the smartphone platform and tablet users who
continue to experience growth.
Although
collaborating with homemade Bing search engine Microsoft, Yahoo! 88% of
income derived from the demand (request) a user on his own service.
Yahoo! do not make money if the request is submitted directly on the site Bing. To raise revenue, the Yahoo! search engine should be used as often as possible by the user.
Bing also benefited from the Axis. If
the Axis could not find search results from Yahoo! database, concurrent
browser search engines will display links from search engines Bing. If the Axis had won a large number of users, Bing's market share will also grow.
Yahoo! in market share of Internet search services has decreased in recent years. Last April, the mastery of Yahoo! in the U.S. market to live 13.5%, down from 25% five years ago.
In
contrast, in the same period, the Bing rose from 9.4% five years ago,
when Microsoft was still using other long-service this search to 15.4%.
Keduaya market share is still far when compared with Google, which reaches more than 66% today.
Yahoo!
is the reduced market share to Yahoo! factors causing financial
problems and contribute to the management turmoil at the company, which
has led four different CEOs, including 2-a temporary replacement in the
last 9 months.
Is Yahoo! the Axis strategy will work? "If
it (the service) just fine and dandy, users will look for it," said
analyst International Data Corporation, Karsten Weide, such as from
Online Today.
No comments:
Post a Comment